In today’s world, most of the companies know the importance of professional logos for the growth and success of the brand. They play a great role in creating awareness and recognition of the brand to create a unique identity in the mind of the customers. They are the face of a company that is viewed daily by its customers and potential customers.
The importance of an emblem is undeniable. However, if it is not designed by keeping the essence of the brand, then you might have to face a hard time in making your identity and attracting customers. It is the reason now many companies investing so much time, efforts and money to hire a professional who can design the perfect symbol for them.
Indeed, designing is not an easy task to do. Even professional and experience designers have to face challenges and a tough time to come up with a great idea. And sometimes making a small mistake can cost you high.
Therefore, in this article, you will come to know the unforgivable sins of logo designing that needs to be avoided at any cost.
The first and the major mistake that is considered as sin, is designing a complex design. It could make a lot of trouble for you. When companies buy a logo, the main goal in their mind is to create a unique design that makes them different and helps to stand out in the crowd. Due to which, the final design becomes complex.
To send various messages through and emblem makes it unclear. Whereas it’s prime purpose is to communicate the clear message that customers get even in a first glance. Therefore, try to keep it as simple as possible, use appropriate colours and shapes that could enhance the clarity of the message.
Colours are the core element in a logo that enchases its beauty and effectiveness. They have a psychological impact on the behaviour of customers that drives them towards purchase. Therefore, choose colours according to the target market that can fit with your brand personality.
Moreover, before adding colours into the design makes it in black and white. An emblem should look appealing, with or without colour. Usually, the time comes when the logo has to appear in black in white especially when printed.
Before designing, you have to get an idea, that in what mediums you are going to display your logo. As it is the face of a company, that have to be used in different platforms and marketing materials, like business cards, website, social media site, advertisement and billboards. Thus, it must have the scalability so that it could be easily resized according to need.
Therefore, try to avoid software that produces raster images, because it can spoil the image and makes it blur when stretch or compressed.
Another sin that can damage the image of your brand and fails to create a distinctive image is copying others. Businesses do not realize the significance of an emblem and consider it just a symbol, and prefer to choose the cheap source or free online templates as their logo by just doing a few changes.
This act could confuse customers in identifying you because it would be as common as others and would have so much similarity that they would puzzle.
When you do the important things, that have great significance and impact on your business, then always follow the process. Usually, designers think designing is just an art which needs a creative skill. Whereas, making a logo is not just like making other images. It requires great effort to be perfect.
The process starts with research which is the core factor of its designing and if missed then the goal of a logo could not be achieved, because research gives the path to work and tell dos and don’ts.
Therefore, always try to follow the basic steps of a process to make an impactful logo.
These were the common mistakes which designers could make. Even, sometimes these mistakes seem too small that is unnoticeable but can make a great impact on the final design. Therefore, when you buying a logo or hire any professional, keep remember these point and try to avoid it as much as possible.