A logo is the visual identity of a company. It establishes the personality of a brand and shares its core message and values. However, it is an integral part, thus used in every medium and platform that the company uses. From product packaging, billboards, to business cards. Even sometimes in the places where a company cannot reach themselves.
It has so much significance because it provides instant recognition and connects with the mind and personality of the potential customers. Therefore, there is no space for mistake, and you have to put the great efforts and strategic planning to design an effective and best fit emblem.
Apart from the designing of an emblem, the picture quality matters a lot. This is where vector design or format plays its role. Mainly, there are two types of images, raster and vector. A raster image is made up of pixels and small blocks. Whereas vector images have geometric shapes that connect the different points and use the mathematical equations.
This article will help you to learn more about vector design and the advantages of having it!
A logo is meant to represent a company and designed to create a timeless image. But still, a time comes when a business has major changes in its structure, has growth, acquisition, or the symbol started looking outdated.
At this time, if you have a vector image you would be able to redesign and manipulate it easily. Moreover, if you want a few tweaks, so you wouldn’t have to buy logo, you can choose the particular parts and edit it. This will help you to keep the actual essence and image f the design.
This is the biggest point that makes it superior to raster images. Though raster image is more photorealistic, but a logo has to be fixable, to use in a different medium with different sizes easily.
For example, you need the smallest size of an emblem to print it on office stationery and business card, and the largest size for billboards. Therefore, it helps to resize it easily on any size. Whereas the raster format gets blur and loses its quality when stretch or compressed.
The logo shares multiple core messages of the brand, so that get a business logos design in vector format. It is designed by using the lines between different points. And every element could be separately editable.
Therefore, you can highlight a few more important points. It will give a clear and instant message to your target audience. As well, it will look more attractive and appealing in print.
The vector logos could easily be resized without losing its quality. It keeps the core essence, whether shrink or enlarge.
In contrast, it’s not the case with raster icons. It is made using the pixels, and when an image is resized and starch, you’re adding more pixels than it originally has, that results to convert it into jagged and blurry one.
Similarly, when you compressed it, you take away the pixels and risk eliminating the logo's main elements. It may become unrecognizable.
When it comes to buy professional logo, every small point and attribute influence and impact the overall look of an emblem. Moreover, it also impacts to its usability and the image a company to make a more professional image.
Therefore, a vector design is always and most preferable format that is essential to have.