A logo design is a visual and pictorial label or a symbol that signifies a business, brand, company, or organization. Primarily, businesses create it to have a solid identity; that helps the customer to know the business in a better way. So whenever the customer sees it either displayed on a billboard or social media pages the first thing that he perceives is the product and the services.
But not every logo you see is memorable. There are many brands such as McDonald’s, Starbucks, Apple, and Nike all these brands have a symbol that is memorable and unforgettable. But what makes it memorable? To know the answer to this question you need to read the article till the end.
So when you are creating, it is important to understand what makes a brand successful and what makes a design memorable.
The paramount value that should be a part of every logo design is simplicity. Nearly about 99.9% of professional designers advise that a simple one tends to be more haunting and noteworthy as compared to the overly embellish one. The main purpose of buying a symbol that it makes a significant and substantial impact on the mind of the customers and a symbol that is easy to read and straightforward can do work better.
To understand the importance of simplicity you can even consider the symbol of the topmost brand like FedEx. Seeing its emblem it’s just a simple image but there is a hidden message the negative space between the E and X signifies an arrow that connotes precision, direction, and speed.
After the simplicity, uniqueness plays a major role in the logo being memorable. There is no better fell that customer experience after seeing the one that is eccentric and distinctive as the image he has just seen contains new and fresh information. If you find yourself creating something new; then there is no way customers won’t attract your business.
If you have created on a template that has been used several more times by other businesses the chance of being recognized by the customers decreases to 80% as the copied one is easy to forget. On the other side, the custom logo provokes the visual memory cells of the brain and makes it easy to remember.
As discussed above the more simple the logo is the more memorable and effective it will be. Not every brand will have a symbol that’s as recognizable as Apple’s apple. To make the simple and easy emblem you first need to create without the clipart. But this never means that clipart should never be used sometimes it can make more sense than having a minimalist design.
But don’t push the logo designer to add clipart to your emblem. In some way, it will look weird and incompetent. What you can do to make your symbol special is to make a design that stands apart from competitors and give a new look to your brand.
To design or buy logo you first need to look out for things such as uniqueness and simplicity without it having a good impact on the customer's minds might never happen. Before designing, know about the brand by researching the market and audience.